Launching the Digital Assets Landing Page

Nasdaq Data Link hosts a wide range of financial datasets, but discovery and engagement for the Digital Assets dataset — covering cryptocurrencies, tokens, and related financial instruments — was limited. The dataset lacked a dedicated landing page to explain its value, leading to low visibility, limited SEO reach, and missed conversion opportunities.

I collaborated with marketing, data, and content strategy teams to understand the dataset’s positioning and target audience. I analyzed top-performing crypto data competitors and SEO trends, identifying gaps in narrative, structure, and user flow. Key goals were to improve discoverability, provide clarity on coverage and data sources, and drive trial or subscription sign-ups.

The final landing page highlighted clear value propositions, scannable content blocks, and visual storytelling to simplify complex concepts around Digital Assets. Interactive elements guided users to relevant resources, while the page’s structure supported multiple user intents — from education to lead generation. The launch strengthened Nasdaq’s positioning in the digital assets space and improved customer awareness.